With the development of the Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canalthey acquired the Bournbrook estate, comprising Located next to the Stirchley Street railway stationwhich itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year.
Although confectioner Cadbury Limited merged with the carbonated drinks company Schweppes Limited inCadbury Schweppes is still run by members of the Cadbury family, which has been represented in Cadbury's top management for more than years.
The company is currently one of the world's leading producers of chocolate candy and soft drinks. The history of Cadbury dates back towhen John Cadbury opened his grocery business in Birmingham. From the start, drinking-cocoa and chocolate were his Cadbury takeover popular products, and in he moved to larger quarters and began manufacturing his own cocoa products.
In he took on his brother Benjamin as a partner. Two years later the Cadbury brothers spun off their retail operations to Richard Cadbury Barrow, a nephew, and concentrated on manufacture and wholesale distribution.
In Cadbury Brothers received a royal warrant as manufacturers to Queen Victoria; the company still holds the distinction of being confectioner to the Crown. Shortly thereafter, however, business began to decline.
The two Cadbury brothers dissolved their partnership in when Benjamin left the company, and John also retired the very next year.
He left the business to his sons Richard and George, who continued to struggle for several Cadbury takeover. But inthe new Cadbury brothers introduced an improved process for pressing cocoa butter out of the cocoa bean to produce cocoa essence. This resulted in purer drinking-cocoa and plentiful cocoa butter that could be made into eating chocolate.
InCadbury Brothers began marketing its own lines of chocolate candy, reviving its fortunes and breaking the stranglehold that French confectioners had on the British market. Renewed success brought with it renewed expansion. In Cadbury Brothers began constructing a new factory outside Birmingham.
In the firm received its first export order from a representative in Australia, and by the middle of the decade its overseas business had expanded to New Zealand, South Africa, India, the West Indies, and both North and South America. In Cadbury Brothers introduced a new recipe for milk chocolate, marketed under the name Cadbury Dairy Milk, which has remained a mainstay of its product line ever since.
After World War I, innovations in industrial technology made the manufacture of chocolate cheap enough to price chocolate candy for a wider market, and the company accordingly retooled its factory for mass production in the late s. Cadbury Brothers opened its first overseas plant in Australia inand more foreign production ventures followed from its acquisition of J.
In Fry's Canadian plant began to manufacture Cadbury products, and the next year Cadbury Fry, now a subsidiary of Cadbury Brothers, opened a factory in Ireland. Cadbury Brothers also began to manufacture in South Africa in and India in Throughout the postwar years, Cadbury maintained its position as the leading chocolate manufacturer in the world's leading per-capita candy-consuming nation.
In Cadbury entered the sugar-candy business when it acquired confectioner Pascall Murray. All the while, the company remained a family business.
At the time of the merger with Schweppes, its chairman had always been a direct descendent of John Cadbury and the vast majority of its stock belonged to family members or trusts.
The same cannot be said, however, for Schweppes Limited, which has not felt the guiding hand of a Schweppe for almost years. The company bears the name of Jacob Schweppe, a German-born jeweler and amateur chemist who entered into a joint venture in with pharmacist Henry Gosse, engineer Jacques Paul, and his son Nicholas.
Schweppe moved to London in to establish the company's English operations, and when the partnership dissolved the next year he retained the business for himself. In those days, aerated water was believed to have medicinal value, and Schweppe's brand was popular because it contained a higher degree of carbonation than its competitors.
The company, however, continued to use the Schweppe name.
In Schweppes was bought by William Evill and John Kemp-Welch, whose descendants would remain associated with the company until In the company received its first royal warrant, from the Duchess of Kent and Princess Victoria, soon to become Queen Victoria. Schweppes also gained substantial prestige when it was granted a catering concession for the Great Exhibition of The company began to introduce new product lines in the second half of the century.
Schweppes started marketing ginger ale in the s. Tonic water, now its most famous product, also appeared at about this time in response to a demand from Britons returning from India who had developed a taste for the solution of quinine, sugar, and water they had drunk there as a malaria preventative.
And inSchweppes introduced a carbonated lemonade. Such was the company's success during the Victorian era that it went public in In Schweppes consolidated its overseas operations into a single British-based subsidiary.
This move was intended to facilitate further international expansion. During the interwar years and through World War II, however, the company's fortunes began to wane as sales went soft.
It wasn't until Sir Frederick Hooper took over as managing director in that Schweppes regained its strength through shrewd marketing and a renewed focus on its overseas business.3 Summary The Kraft takeover of Cadbury has proved to be an event which is likely to shape future public policy towards takeovers and corporate governance.
Cadbury explores 'friendly' merger with Hershey British chocolate maker seeks alternative to multinational Kraft's 'derisory' takeover offer Andrew Clark in New York. The story In , US food company Kraft Foods launched a hostile bid for Cadbury, the UK-listed chocolate maker.
As became clear almost exactly two years later in August , Cadbury was the. Cadbury and Kraft: A Bittersweet Moment Discussion Questions 1. Hostile takeovers are often argued to be an important corpo. Welcome to the home of Cadbury - choc-full of history, news and tasty treats!
Cadbury Schweppes PLC is one of the oldest and largest family-run businesses in the world today. Although confectioner Cadbury Limited merged with the carbonated drinks company Schweppes Limited in , Cadbury Schweppes is still run by members of the Cadbury .